Hi there

I'm Aimee

I'm a double-certified career and burnout informed coach who is currently studying an MSc in Psychology. And I still work in corporate. That last part matters.Because I'm not coaching you from a retreat in Bali with a green juice and a lot of distance from the thing you're living. I'm in the meetings. I know what a packed calendar with no breathing room feels like. I know what it's like to look completely fine on the outside while something quieter is falling apart underneath.I've had two significant burnouts. I've worked for toxic bosses and told myself it was fine. I've lost myself in a job, in a title, in the idea that the next promotion would be the thing that finally felt like enough.It wasn't. And I had to learn that the hard way. Now I work with capable women in corporate who are starting to suspect the same thing. Women who are good at their jobs, great under pressure, and quietly exhausted in a way they can't fully explain.Women who have read the books, tried the habits, and still can't seem to make the shift stick. That gap between knowing and changing? That's where we work. Through the Root and Rise method, we go underneath the behaviour. To the beliefs that are driving it. The stories you formed long before you became a senior leader that are still quietly running the show today.I bring psychology, coaching, and a decade of corporate leadership together in one place. Because what most coaching misses is the root. And without that, you're just rearranging the surface.If you've been managing for so long that you've forgotten what thriving actually feels like, you're in the right place.

My story

I thought I had it all figured out...

I spent years being very good at giving everything to my job.Good enough to go from primary school teacher to corporate learning leader in the space of a few years. Good enough to be trusted by some of the biggest organisations in the world. Good enough that from the outside, it looked like it was all going exactly to plan.It wasn't.What I hadn't noticed was that in building a career I was proud of, I'd quietly stopped looking after everything else. I gave my energy to work and told myself the rest could wait. One more promotion. One more payrise. One more month and then I'll slow down.Then I had my daughter. And then I worked for two toxic bosses back to back. And somewhere in all of that, I lost about three stone's worth of confidence and replaced that with excess weight, stopped recognising myself in the mirror, and found myself using wine and busyness to avoid sitting with how I actually felt.
I was performing fine. Underneath it, I was depleted.The moment things cracked open was when I was fired from that final toxic job. It felt like the worst thing that had ever happened to me. And in some ways, it was. But it was also the thing that finally forced me to look honestly at what I'd built, what it had cost me, and who I actually was underneath the job title. It was the push I needed to walk away from the thing I hated yet clung onto out of fear and desperation, and begin finding myself again.I didn't fix it all at once. I tried the quick solutions first, the diets, the habit trackers, the wellbeing apps. None of it lasted. Because none of it went to the root.What changed things was going deeper. Looking at the beliefs I'd built about what I had to earn, what I was allowed to want, and what rest meant for someone like me. That work, sitting inside that honestly, is what everything I do now is built on.Today I still work in corporate. I lead on learning and leadership development, and I coach and consult for organisations including British Airways, Chelsea FC, Beauty Pie, Just Eat, and Clyde and Co.I use all of it, the leadership frameworks, the corporate experience, and the messy, honest version of my own story, to help capable women in corporate find their way back to themselves.
Not the polished version. The real one.

For individuals

1:1 coaching

Root and Rise is my signature 1:1 coaching programme - 3-6 months of dedicated, psychology-informed support for the capable woman who is done managing and ready to actually change something. We go underneath the behaviour, into the beliefs that have been quietly running the show, and build something that actually sticks. It is the deepest level of work I offer, and it is for you if you are ready to stop waiting for the right moment and start doing the thing.

For corporates

Consultancy

I work as a leadership consultant, coach or facilitator. This one is for you if you're a corporate or HR leader looking for L&D and coaching support in your organisation.

For small businesses

Associate coaching and facilitation work

This one is for you if you're looking for a seasoned and trusted coach or facilitator as a partner on client projects.

for all

Speaker or panelist

This one is for you if you're looking for a speaker related to career development, personal brand or burnout.

What it's like working with me

Scott Sullivan

Bates Wells LLP

"It brings me immense pleasure to wholeheartedly recommend Aimee as an exceptional coach. In my capacity as HRD at Bates Wells, I have had the distinct privilege of witnessing Aimee's profound impact on our people. Her coaching prowess is truly unparalleled, and her dedication to personal and professional development is awe-inspiring. It's noteworthy that Aimee's reputation among those she has coached is so stellar that they enthusiastically recommend her to their colleagues and acquaintances. This word-of-mouth endorsement speaks volumes about the value she brings to the table."

Dawn Turner

Clyde and Co. LLP

"Aimee brings refreshing energy and zest to her clients. She recently led a session for my senior management team exploring management styles, strategic thinking and avoiding the urge to dip down and do everything at the expense of wellbeing and thinking time. The team loved her session and she translates her sessions into pledges and tools to support the group seamlessly. Boundless ever, honesty and hugely fun - if you are looking for someone impactful then I would highly recommend Aimee. She is a joy to work with."

Vijay Chohan

British Airways

"Aimee was integral to the Women’s Leadership Development Programme at British Airways as one of the key coaches to the cohort of female future leaders. Aimee delivered a number of coaching sessions for the delegates, with a focus on empowerment and career goals. Feedback from the delegates has been astounding and a number of them have commented on how Aimee has helped them to reach their career potential and create a clearly defined career path. Aimee successfully created a safe space for our women to thrive and bring their authentic selves to work."

Yali Sassoon

Snowplow

"I can't emphasise how important and how successful Aimee's work is. Sessions have been transformative. Addressing burnout by empowering each of us individually is so powerful. It's good for each team member, and it's invaluable for the business as a whole. The return on investment in our team is just so high."

Reimagine what's possible with 1:1 coaching

Career development needn't be rocket science.

My proven Root & Rise framework takes you from 'meh' to motivated, overwhelmed to on top of it, and confused to crystal clear.

From not knowing where to turn, to two job offers in one day

Sian nailed her interview AND called in an out of the blue internal promotion all on the same day after just one clarity session.

From being turned down for an internal promotion to sailing through the process the following year

This Associate turned Senior Associate pushed through knock-backs and intentionally focused on her resilience and personal brand and got the promotion she deserves.

From chaos to clarity

This group coaching client came away from our work together stronger, more secure, and more emboldened to persevere and claim what's rightfully hers in her career.

From frustrated to powerful and back in control

This client now understands their limiting beliefs and is making big power moves running a leading global strategy firm.

Your strategic partner in people development.

As a double certified, multi award winning coach - I help you retain and get the best out of your talent. I'm an expert at designing what you need, when you need it. With over a decade in L&D and HR, I specialise in personalised coaching and tailored programmes to enhance performance, culture, and leadership. I'm also one of the first qualified burnout informed coaches in the world, and bring a wealth of experience combining coaching and wellbeing to improve individual performance.From startups to established corporates, I've worked across various sectors, offering a unique blend of empathy and challenge to break through barriers and unlock potential. I excel in designing high-impact learning and performance programs, from marketing and sales teams to C-suite leaders.

Work with me

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